Campaigning for Change

 Larry Hirschhorn

Description: Information on how to obtain this article which was published in Harvard Business Review, July 2002

hbrcamp.pdf   [327.88 Kb]

Mini-Case Study: Students Achieving - A Campaign to Change the Way Students Learn

 CFAR Inc.

Description: This case shows how John Strassburger, the president of Ursinus College, worked with faculty and administrators to use the idea of a "campaign" to change the way faculty teach and students learn. The newly appointed president and his team framed a theme of "Students Achieving" which focused attention on new ways students can show their mastery of a subject.

stdachiev.pdf   [125.13 Kb]

Mini-Case Study: Being Project Manager When No One Reports to You

 CFAR Inc.

Description: This case looks at the University of Pennsylvania's campaign to create a new model for computing support across the University and how they used four incentives: credit, competition, reciprocity and fear of embarrassment.

prjman.pdf   [129.24 Kb]

Campaign Metaphors - A Few Lessons Learned

 CFAR Inc.

Description: Campaign Metaphors - A few Lessons Learned

camp_met.pdf   [207.49 Kb]

CFAR Resources on the Campaign Approach to Change

 CFAR Inc.

Description: CFAR Resources on the Campaign Approach to Change

campres.pdf   [138.18 Kb]

The Campaign Approach to Change: Targeting the University's Scarcest Resources

 Linda May, Larry Hirschhorn

Description: Information on how to obtain this article which was published in Change Magazine: May/June 2000

changecamp.pdf   [325.21 Kb]

Change: The Campaign Approach

 CFAR Inc.

Description: This paper gives an overview of CFAR's Campaign Approach to Change and includes phase descriptions and case studies.

CHANGE.pdf   [50.64 Kb]