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Launch of "Creating a Culture of Exceptional Leadership at Brown" |
The first cohort of participants has begun a program called Creating a Culture of Exceptional Leadership at Brown. Click on the "More" button below to learn about the program and, if you are a member of the cohort, begin the pre-reading for the first session. |
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Workshop Two -- Scheduled for February 7, 2008 |
The first cohort in the Creating a Culture of Exceptional Leadership at Brown University program will participate in a second workshop on February 7, 2008 to share the results of their work, and talk about how their recommendations can contribute to the leadership culture at Brown. |
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Welcome Letter |
Russell Carey welcomes the first cohort of participants to Creating a Culture of Exceptional Leadership at Brown University. |
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Welcome to the web home for the Creating a Culture of Exceptional Leadership at Brown University.
This site provides a working home for this program, and will offer participants specific resources and a place to build and share your work. If you are part of the first cohort to go through this program, administrative leaders from Campus Life and Student Services, you will receive a log-in name and password to access the workbook pages of the site.
If you are interested in learning more, please contact us at the above tab. |
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A Campaign Makes Change Faster and More Effective. How?
- It Amplifies Energies - A campaign locates energies already in the system and connects, targets, shapes, and amplifies them..
- It Creates Movement - A campaign moves forward through strategic prototypes, probes, experiments, and
- It Offers Disciplined Flexibility That Gets Results - A campaign builds the infrastructure of incentives and support. It helps leaders locate the leverage points and take advantage of opportunities as they arise.
To learn more about The Campaign Approach to Change, click here. |
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Campaign Approach -- Video Clips |
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Jan Jaffe, Ford Foundation --"An Invitation to Inquiry"
For additional video clips, click on "More" button.
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Campaign Metaphors |
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Root Metaphors The approach draws on campaign metaphors from several walks of life:
- Political—Stay on message. Build coalitions. Capture events and venues. Roster a war room to set strategy and direct volunteers. Define the opponent.
- Advertising—Dramatize the benefit. Hook the target emotionally. Simplify and focus.
- Military—Seek advantageous terrain. Pick beachheads carefully. Tend supply lines. Consolidate gains.
- Public Health—Target those around the real target. Leverage early adopters.
- Fundraising—Build a campaign chest before you go public. Develop a case for support. Manage momentum.
Each metaphor admittedly has a dark side, and some will resonate more than others for particular projects or particular people. As with any metaphor, the value lies in using it as a window on fresh thinking.
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