Market Assessment

In this era of constant change, an organization's performance can be a result of the complex interplay of internal and external forces. This makes it difficult to determine points of greatest interest.

Market Analysis

Having assessed the broad strategic context, it then becomes important to determine whether one's particular product or service is appealing, to whom, at what price. While there are many fine providers of market research services, CFAR's particular strengths include its ability to:

• Measure novel and anomalous products or services
• Link market measurement to strategy
• Discern the meaning, and the action implications, in complicated research results

For instance, we have worked with companies offering complicated product/service bundles, firms who have created alliances with their competitors, and nonprofit organizations who market to funders as well as their own clients.

For us, good ideas are only a beginning. Good ideas, rigorously and empirically tested, are another thing entirely. Those who choose the latter have experienced the power of this approach, and we have seen them reap the rewards.