Katelyn Husereau presents Embracing Family: Leveraging the Strengths of Your Family and Brand as part of Northeastern University's Executive Education Breakfast Program.
It's the "soft side" of your business that gives you differentiation and a competitive edge: your family, employees, values, and culture.
The right culture, both internal and external, will attract high-talent employees, entice the next generation to join the family business, improve relationships with business partners, and will increase the overall return-on-investment of your brand.
How do you show up in the world? Are you proud of your image? Are there perceptions you would prefer to change? Katelyn guides you through these questions and discuss how to better leverage your family culture and brand to increase your company's enterprise value and competitive advantage.