Experience the evolution of an iconic family story at the von Trapp Family Lodge. The von Trapp family transformed their Austrian heritage into a thriving Vermont destination. Now led by the third generation, the Lodge has grown from its traditional Alpine roots into a modern resort featuring a top-rated brewery and mountain biking trails. It has evolved from catering to the "newlyweds and nearly deads" to today's millennial and Generation Z consumers favoring frisbee golf and von Trapp Pilsner. Discover how this family business successfully balances its rich cultural legacy with contemporary innovation, embodying their motto: "A Little of Austria...A Lot of Vermont!" Participants will learn strategies for getting to the essence of a legacy brand and how to facilitate generational transition through both coaching and consulting.