Navigating Change with A Campaign Mindset
This webinar introduces a campaign approach to change that emphasizes momentum, engagement, and narrative. Participants learn to map stakeholders, address resistance, and use real-world examples to reframe their own change efforts. The session highlights tools for sustaining energy and optimism during ongoing transitions.
Barry Dornfeld, Cecilia Garza Madden, and Erin Konkle lead this session, the second in a three part series hosted by NACU. Each 75-minute session offers a blend of ideas based on research in organizational change, interactive discussions, and practical tools tailored to the unique roles of participants, from senior leaders to mid-level administrators and campus-wide teams in higher ed. The series will equip attendees to respond effectively to both planned and unplanned change, build momentum for new initiatives, and sustain themselves and their communities in the challenging moment of turbulent change.