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Strategic Planning: Why It Matters and How to Do It Well
Jennifer Tomasik with Steve Maxwell, and Susan Stern MD speak at the Society for Academic Emergency Medicine 2026 Leadership Forum. Strategic planning is essential for organizational success in both times of abundance and scarcity. This session illustrates why strategic planning matters and demonstrate how effective strategic planning enables organizations to remain focused, aligned and adaptable –even amid financial constraints and other environmental challenges.
The session includes small-group, case-based exercises that will explore the benefits and role of effective strategic planning in navigating and thriving when faced with common organizational challenges, as well as in successfully embracing potential opportunities, including:
- An organization facing financial challenges
- A financially stable organization with growth opportunities
- An organization launching a new educational or research initiative
