Katelyn Husereau and Todd Smith moderate this session at Family Business Magazine's Transition Fall 2022 Conference.

The work of engaging the members of a family enterprise is never complete - there must be sustained engagement over time, in different ways to ensure the success of a multi-generational family enterprise. In part, this can be attributed to an ever-changing set of needs and expectations in each new generation of the family.  This talk will explore ways in which families can keep engagement levels high through developing targeted, age appropriate strategies that meet family members where they are – including new strategies based on current cultural trends.