CFAR Presenter: Katelyn Husereau

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What’s in a Name? Focus on Credibility Not Entitlement

Sometimes the name you're born with means you have to go above and beyond the normal channels to prove yourself. Entitlement is that ugly word that may haunt you. So, how do you build credibility with family members, non-family employees, customers and suppliers? It takes some strategy, thought, and experience to make it happen. Katelyn Husereau talks with panelist, including Lisa Kiser of Beacon Adhesives, who have done just that.  

CFAR is a proud sponsor of The Next Gen Summit from Family Business Magazaine, an online event designed specifically to address the unique challenges and goals of the next generation of multi-generational businesses (ages 18-35)

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What’s in a Name? Focus on Credibility Not Entitlement