
Eliza Orleans
Principal

Lauren Howard
Manager
The boardroom fell silent when Mark, the Director of Operations of a third-generation manufacturing family business, asked a key question in the meeting’s final minutes. “So, who actually decides if we should expand into this new market?” he asked while looking around at his brother, father, and the rest of the board, all family members. He looked at his father. “Is it you, Dad?”
“No, it’s not, Dad. He is stepping back, right? It’s this Board’s decision as a group, not Dad’s alone,” said his brother, Paul.
“But Dad still signs off on everything,” replied Mark.
“Well, I definitely have an opinion about this particular issue,” said their Dad.
“We’re going in circles. I don’t have time for this,” said Paul.
Mark and Paul had recently taken over day to day operations of the business as their father stepped back into an advisory role. But despite efforts to clarify everyone’s “swim lanes,” confusion about decision-making and roles had only increased, creating resentment and tension within both the family and business. Despite writing a lot down on paper, Mark and Paul now both felt confused and at a loss for how to move forward.
When we ask family businesses, “How do decisions get made?” the answers reveal a familiar pattern: uncertainty, misunderstanding, and tension. These aren’t necessarily signs of dysfunction; they’re often normal growing pains that family companies face as they grow and become more complex. But left unaddressed, they can undermine the legacy a family has spent decades building.
A family business comprises three often overlapping systems: the family, the business, and ownership.

For Mark, Paul, their father, and other family members involved in the business, these three circles had become tangled. Mark managed Operations, and Paul was head of Sales. Both served on the company’s Board of Directors, while several of their cousins who worked in the business did not have Board seats because of their smaller equity stakes. Their father still retained majority ownership, but claimed he wanted to fully step back and let the next-generation lead. When the question of expanding into a new market came up, no one knew what hat to wear or who to look to for direction.
Within family systems like this one, challenging questions emerge at the intersections, such as:
- What is the relationship of the family to the business?
- Who gets to participate in the business, and do those rules affect family relationships?
- Who runs the business, and how are successors selected? And, who owns the business, and how is ownership acquired?
As families navigate changes across the family, ownership, and business spheres, governance is often the component that needs strengthening.
The Balancing Act
Here’s the fundamental challenge: even when you have engaged owners, top talent, and alignment around long-term investment, you still face the unique tension of balancing family and business demands.
The business system requires performance, efficiency, capital management, and adaptability. The family system needs attention to emotional concerns, individual needs, inclusion, transparency, and stability. Excessive focus on the business can weaken family communication, loyalty, and identity. Conversely, too much focus on the family can undermine business communication, employee relations, and overall performance and success.
This tension was visible everywhere in Mark’s eyes. When he told his father and brother that he wanted to replace an underperforming engineer—who also happened to be his cousin—the conversation became more about family loyalty and defense than about business needs and success.
This balancing act extends when transitioning from one generation to the next. Family businesses continually outgrow their governance structures, as it’s often difficult to manage beyond the second generation. Successful family businesses frequently revisit and revise governance structures to meet evolving business needs and address the challenges and dynamics that accompany leadership and ownership transitions.
What Does Good Governance Accomplish?
Every family is unique, and no single structure will work for everyone. But structure alone won’t necessarily achieve the results you want. Strong governance provides clarity – about how voices are heard, who decides what, and where conversations belong. Structures in family businesses matter because each part needs to work together to make critical things possible.
Let’s consider what happened when Mark’s family business established clearer governance:
- Each group was given an opportunity to share their views: owners, family members, and business members. The family established a Family Council as a forum for discussing all family matters outside the business.
- Communication and inclusivity were at the center. Quarterly shareholder updates provided the cousins who were not on the Board with the right level of visibility into performance.
- Transparency and discipline both increased. The decision to expand into a market moved forward once clear roles and next steps were clarified. Mark would develop the business case, the board would evaluate it, and shareholders would vote. Their father was informed at each stage.
- Trust and respect were built amongst family members. With greater clarity on roles within the business, Mark and Paul’s fathers’ working relationship improved.
Like many family businesses, Mark’s question about expanding into a new market was not about capability or commitment – it was about lack of clarity. As the business grew and roles changed over time, their governance structures had not kept up. By strengthening their governance, they achieved more than just better decision-making; they strengthened family relationships and business performance. When processes and roles are clear and understood, families can move forward with confidence, balancing family harmony and emotional ties with sound business judgment and creating a lasting legacy.

Lauren Howard
Manager
The boardroom fell silent when Mark, the Director of Operations of a third-generation manufacturing family business, asked a key question in the meeting’s final minutes. “So, who actually decides if we should expand into this new market?” he asked while looking around at his brother, father, and the rest of the board, all family members. He looked at his father. “Is it you, Dad?”
“No, it’s not, Dad. He is stepping back, right? It’s this Board’s decision as a group, not Dad’s alone,” said his brother, Paul.
“But Dad still signs off on everything,” replied Mark.
“Well, I definitely have an opinion about this particular issue,” said their Dad.
“We’re going in circles. I don’t have time for this,” said Paul.
Mark and Paul had recently taken over day to day operations of the business as their father stepped back into an advisory role. But despite efforts to clarify everyone’s “swim lanes,” confusion about decision-making and roles had only increased, creating resentment and tension within both the family and business. Despite writing a lot down on paper, Mark and Paul now both felt confused and at a loss for how to move forward.
When we ask family businesses, “How do decisions get made?” the answers reveal a familiar pattern: uncertainty, misunderstanding, and tension. These aren’t necessarily signs of dysfunction; they’re often normal growing pains that family companies face as they grow and become more complex. But left unaddressed, they can undermine the legacy a family has spent decades building.
A family business comprises three often overlapping systems: the family, the business, and ownership.

For Mark, Paul, their father, and other family members involved in the business, these three circles had become tangled. Mark managed Operations, and Paul was head of Sales. Both served on the company’s Board of Directors, while several of their cousins who worked in the business did not have Board seats because of their smaller equity stakes. Their father still retained majority ownership, but claimed he wanted to fully step back and let the next-generation lead. When the question of expanding into a new market came up, no one knew what hat to wear or who to look to for direction.
Within family systems like this one, challenging questions emerge at the intersections, such as:
- What is the relationship of the family to the business?
- Who gets to participate in the business, and do those rules affect family relationships?
- Who runs the business, and how are successors selected? And, who owns the business, and how is ownership acquired?
As families navigate changes across the family, ownership, and business spheres, governance is often the component that needs strengthening.
The Balancing Act
Here’s the fundamental challenge: even when you have engaged owners, top talent, and alignment around long-term investment, you still face the unique tension of balancing family and business demands.
The business system requires performance, efficiency, capital management, and adaptability. The family system needs attention to emotional concerns, individual needs, inclusion, transparency, and stability. Excessive focus on the business can weaken family communication, loyalty, and identity. Conversely, too much focus on the family can undermine business communication, employee relations, and overall performance and success.
This tension was visible everywhere in Mark’s eyes. When he told his father and brother that he wanted to replace an underperforming engineer—who also happened to be his cousin—the conversation became more about family loyalty and defense than about business needs and success.
This balancing act extends when transitioning from one generation to the next. Family businesses continually outgrow their governance structures, as it’s often difficult to manage beyond the second generation. Successful family businesses frequently revisit and revise governance structures to meet evolving business needs and address the challenges and dynamics that accompany leadership and ownership transitions.
What Does Good Governance Accomplish?
Every family is unique, and no single structure will work for everyone. But structure alone won’t necessarily achieve the results you want. Strong governance provides clarity – about how voices are heard, who decides what, and where conversations belong. Structures in family businesses matter because each part needs to work together to make critical things possible.
Let’s consider what happened when Mark’s family business established clearer governance:
- Each group was given an opportunity to share their views: owners, family members, and business members. The family established a Family Council as a forum for discussing all family matters outside the business.
- Communication and inclusivity were at the center. Quarterly shareholder updates provided the cousins who were not on the Board with the right level of visibility into performance.
- Transparency and discipline both increased. The decision to expand into a market moved forward once clear roles and next steps were clarified. Mark would develop the business case, the board would evaluate it, and shareholders would vote. Their father was informed at each stage.
- Trust and respect were built amongst family members. With greater clarity on roles within the business, Mark and Paul’s fathers’ working relationship improved.
Like many family businesses, Mark’s question about expanding into a new market was not about capability or commitment – it was about lack of clarity. As the business grew and roles changed over time, their governance structures had not kept up. By strengthening their governance, they achieved more than just better decision-making; they strengthened family relationships and business performance. When processes and roles are clear and understood, families can move forward with confidence, balancing family harmony and emotional ties with sound business judgment and creating a lasting legacy.

Lauren Howard
Manager
The boardroom fell silent when Mark, the Director of Operations of a third-generation manufacturing family business, asked a key question in the meeting’s final minutes. “So, who actually decides if we should expand into this new market?” he asked while looking around at his brother, father, and the rest of the board, all family members. He looked at his father. “Is it you, Dad?”
“No, it’s not, Dad. He is stepping back, right? It’s this Board’s decision as a group, not Dad’s alone,” said his brother, Paul.
“But Dad still signs off on everything,” replied Mark.
“Well, I definitely have an opinion about this particular issue,” said their Dad.
“We’re going in circles. I don’t have time for this,” said Paul.
Mark and Paul had recently taken over day to day operations of the business as their father stepped back into an advisory role. But despite efforts to clarify everyone’s “swim lanes,” confusion about decision-making and roles had only increased, creating resentment and tension within both the family and business. Despite writing a lot down on paper, Mark and Paul now both felt confused and at a loss for how to move forward.
When we ask family businesses, “How do decisions get made?” the answers reveal a familiar pattern: uncertainty, misunderstanding, and tension. These aren’t necessarily signs of dysfunction; they’re often normal growing pains that family companies face as they grow and become more complex. But left unaddressed, they can undermine the legacy a family has spent decades building.
A family business comprises three often overlapping systems: the family, the business, and ownership.

For Mark, Paul, their father, and other family members involved in the business, these three circles had become tangled. Mark managed Operations, and Paul was head of Sales. Both served on the company’s Board of Directors, while several of their cousins who worked in the business did not have Board seats because of their smaller equity stakes. Their father still retained majority ownership, but claimed he wanted to fully step back and let the next-generation lead. When the question of expanding into a new market came up, no one knew what hat to wear or who to look to for direction.
Within family systems like this one, challenging questions emerge at the intersections, such as:
- What is the relationship of the family to the business?
- Who gets to participate in the business, and do those rules affect family relationships?
- Who runs the business, and how are successors selected? And, who owns the business, and how is ownership acquired?
As families navigate changes across the family, ownership, and business spheres, governance is often the component that needs strengthening.
The Balancing Act
Here’s the fundamental challenge: even when you have engaged owners, top talent, and alignment around long-term investment, you still face the unique tension of balancing family and business demands.
The business system requires performance, efficiency, capital management, and adaptability. The family system needs attention to emotional concerns, individual needs, inclusion, transparency, and stability. Excessive focus on the business can weaken family communication, loyalty, and identity. Conversely, too much focus on the family can undermine business communication, employee relations, and overall performance and success.
This tension was visible everywhere in Mark’s eyes. When he told his father and brother that he wanted to replace an underperforming engineer—who also happened to be his cousin—the conversation became more about family loyalty and defense than about business needs and success.
This balancing act extends when transitioning from one generation to the next. Family businesses continually outgrow their governance structures, as it’s often difficult to manage beyond the second generation. Successful family businesses frequently revisit and revise governance structures to meet evolving business needs and address the challenges and dynamics that accompany leadership and ownership transitions.
What Does Good Governance Accomplish?
Every family is unique, and no single structure will work for everyone. But structure alone won’t necessarily achieve the results you want. Strong governance provides clarity – about how voices are heard, who decides what, and where conversations belong. Structures in family businesses matter because each part needs to work together to make critical things possible.
Let’s consider what happened when Mark’s family business established clearer governance:
- Each group was given an opportunity to share their views: owners, family members, and business members. The family established a Family Council as a forum for discussing all family matters outside the business.
- Communication and inclusivity were at the center. Quarterly shareholder updates provided the cousins who were not on the Board with the right level of visibility into performance.
- Transparency and discipline both increased. The decision to expand into a market moved forward once clear roles and next steps were clarified. Mark would develop the business case, the board would evaluate it, and shareholders would vote. Their father was informed at each stage.
- Trust and respect were built amongst family members. With greater clarity on roles within the business, Mark and Paul’s fathers’ working relationship improved.
Like many family businesses, Mark’s question about expanding into a new market was not about capability or commitment – it was about lack of clarity. As the business grew and roles changed over time, their governance structures had not kept up. By strengthening their governance, they achieved more than just better decision-making; they strengthened family relationships and business performance. When processes and roles are clear and understood, families can move forward with confidence, balancing family harmony and emotional ties with sound business judgment and creating a lasting legacy.